BytePlus, partner of Mysten Labs to integrate Sui blockchain technology

BytePlus has partnered with Mysten Labs to integrate its recommendation solutions and augmented reality technologies into the Sui blockchain.

BytePlus, a subsidiary of ByteDance, selected Sui for its capabilities in supporting gaming and social applications. Sui provides features like zero-knowledge proofs for user authentication and sponsored transactions designed to simplify user access.

BytePlus offers services, including content delivery networks, personalization solutions, user engagement tools and data analytics. The services will now be available to developers on Sui (SUI), allowing them to build applications.

BytePlus Recommend is a service that allows developers to design customized user experiences. Another, BytePlus Effects, provides over 80,000 stickers and effects for video applications. Combined with Sui’s approach to non-fungible tokens (NFTs), these services are expected to lead to the development of new social applications.

CoinGecko SUI 24-hour chart

Following the announcement of the partnership, the Sui blockchain experienced a notable increase. Second CoinGeckoSUI is trading at $1.26, up 5.4% in the past 24 hours, with a current market capitalization of approximately $1.63 billion.

As TikTok, ByteDance’s subsidiary social media platform, is at risk of being banned by the US government, the opportunity to provide these services over a decentralized network could prove useful.

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